Augmented Analytics Market: Size, Share, Trends, and Growth Insights

 

Meticulous Research®, a renowned global market research firm, has released a comprehensive report titled, "Augmented Reality Market by Offering (Smart Glasses, Headsets), Type, Application (Training & Learning, Gaming, Promotion & Advertising), End User (Retail & E-commerce, Media & Entertainment, Healthcare, Travel & Tourism), and Geography—Global Forecast to 2031."

Download Sample Report Here @ https://www.meticulousresearch.com/download-sample-report/cp_id=1223

According to the latest analysis by Meticulous Research®, the global augmented reality market is forecasted to reach $210.1 billion by 2031, growing at a CAGR of 34.9% from 2024 to 2031. This growth is fueled by increased government support for AR adoption, rising demand in retail and e-commerce, and expanding use in healthcare. Nevertheless, privacy concerns, security issues, and the high cost of AR hardware pose challenges to market growth.

Advancements in 5G technology and emerging opportunities within the travel and tourism sectors are anticipated to drive market expansion. Conversely, a shortage of skilled professionals represents a significant challenge affecting market progress.

The global augmented reality market is categorized by offering (hardware including head-mounted displays like smart glasses and headsets, head-up displays, platforms, and services), type (marker-based AR and marker-less AR), application (training and learning, quality inspection, tourism, remote assistance, design and modeling, gaming, promotion and advertising, and other applications), and end-use industry (industrial and manufacturing, healthcare, education, retail and e-commerce, media and entertainment, transportation and logistics, automotive, travel and tourism, real estate, sales and marketing, and other sectors). The study also explores competitive dynamics and provides regional and country-level market analysis.

In 2024, the hardware segment is expected to dominate, holding over 55% of the global market share. This dominance is due to increased AR device adoption in entertainment, growing smartphone sales, and the development of new AR smart glasses. For instance, Apple Inc. launched the Apple Vision Pro in June 2023, featuring eye and hand gesture controls along with a virtual keyboard.

The hardware segment is also projected to grow at the highest CAGR during the forecast period.

The market is further divided into marker-based and marker-less AR types. The marker-based AR segment is expected to capture a significant market share in 2024, driven by smartphone sales and advancements in navigation systems. This segment is also predicted to have the highest CAGR.

Application-wise, the gaming segment is projected to lead with over 33% of the market share in 2024, owing to the increasing popularity of gaming and the demand for compatible devices. However, the promotion and advertising segment is expected to exhibit the highest growth rate, fueled by the rise in AR-capable smartphones and digital marketing trends.

By end-use industry, the media and entertainment sector is forecasted to hold over 25% of the market share in 2024, thanks to AR’s growing role in gaming and entertainment. On the other hand, the healthcare sector is anticipated to grow at the highest CAGR, driven by the increasing adoption of immersive technologies for training and government investments.

Geographically, North America is projected to hold over 40% of the market share in 2024, supported by government initiatives, digital infrastructure investments, and the presence of key market players. For example, the Los Angeles Rams launched ARound technology in December 2022 to enhance fan engagement with AR experiences.

Asia-Pacific is expected to grow at the highest CAGR of over 37.5% during the forecast period, driven by major AR technology users and suppliers in countries like China, South Korea, India, and Japan. In response to regional demand, companies like Xiaomi have introduced new smart glasses, such as the Xiaomi Wireless AR Glass, designed to offer advanced display features and wireless connectivity.

To gain more insights into the market with a detailed table of content and figures, click here: https://www.meticulousresearch.com/product/augmented-analytics-market-5991

Key Players:

The key players operating in the global augmented reality market are Google LLC (U.S.), PTC, Inc. (U.S.), Seiko Epson Corporation (Japan), Microsoft Corporation (U.S.), Samsung Electronics Co., Ltd. (South Korea), Apple Inc. (U.S.), NVIDIA Corporation (U.S.), Qualcomm Technologies, Inc. (U.S.), Magic Leap, Inc. (U.S.), Vuzix Corporation (U.S.), Lenovo (China), Sony Corporation (Japan), Meta Platform, Inc. (U.S.), Snap Inc. (U.S.), and MAD Gaze (China).

Key Questions Answered in the Report:

  • What are the high-growth market segments in terms of offering, type, application, and end-use industry?
  • What is the historical market size for the global augmented reality market?
  • What are the market forecasts and estimates for 2024–2031?
  • What are the major drivers, restraints, opportunities, challenges, and trends in the global augmented reality market?
  • Who are the major players in the global augmented reality market, and what are their market shares?
  • What is the competitive landscape like?
  • What are the recent developments in the global augmented reality market?
  • What are the different strategies adopted by major market players?
  • What are the trends and high-growth countries?
  • Who are the emerging players in the global augmented reality market, and how do they compete with other players?

Contact Us:
Meticulous Research®
Email- sales@meticulousresearch.com
Contact Sales- +1-646-781-8004
Connect with us on LinkedIn- https://www.linkedin.com/company/meticulous-research 

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